Heng Sing Brothers Press is an established Kuching printer serving retail customers, corporate and institutional buyers, and event organisers. Each audience needs different information before making an enquiry.
I designed and developed a website that gives these three groups clear routes through the company’s services, capabilities and print preparation guidance.
My role: Website strategy, content, web design and development.
Scope: Audience journeys, page structure, service content, artwork guides and enquiry paths.
The finished website presents three distinct customer journeys: everyday printing, corporate and institutional work, and event production. Each route uses relevant examples and answers the questions most likely to matter to that buyer.
Retail and small-business customers can quickly find information about small orders, design support and turnaround. Corporate and institutional buyers have a dedicated page covering publications, reports and consistent production quality.
A separate event production page brings backdrops, delegate materials and related services together for planners coordinating an event.
A website doesn't need to keep proving quality — the testimonials already did that. What it needs to get right is speaking to the person standing in front of it.
I wrote the content around the practical questions behind an enquiry: whether a small order is welcome, what the printer can produce, and how an event team can coordinate its requirements.
Plain-language FAQs and focused service pages give visitors useful answers before they contact the team.
The Guides & FAQ section explains artwork preparation, including colour mode, resolution, file formats, bleed, trim and safe zones.
This gives customers a useful reference when preparing a print job and helps set clear expectations before files reach production.
The Partner With Us page speaks directly to event planners, agencies and conference coordinators. An Event Essentials Production Pack and Event Production Checklist show how the printer can support a wider production brief.
A dedicated enquiry route makes it easier to discuss an ongoing partnership alongside one-off print orders.
When one business serves several audiences, clear paths matter as much as the service list. This project makes Heng Sing’s range easier to understand by presenting the right information to each customer group.
