Today, Saranest ranks #1 on Google organically — at both local and state level. For a product where buyers actively research before purchasing, owning the top result means Saranest is the first answer every potential customer sees — organic visibility that keeps working without ad spend.
Unclear brand direction
Targeted audience didn’t recognize them as a specialist bird nest brand.
Un-accurate target audience
Initially target tourist, but research showed the real audience should be health-conscious individuals and premium wellness consumers.
Low visibility
Without a website, they lacked credibility and reach. Their store was in a remote location, making it hard for tourists and new customers to find them.
We designed a brand-first strategy to position Saranest as a trusted premium bird nest brand, while integrating a strong digital foundation.
Shited the brand focus strongly on bird nest products, rather than a mix of health foods.
Crafted a clear and compelling brand narrative, highlighting Saranest’s commitment to purity and quality.
Developed a consistent visual identity, ensuring brand recognition across al digital channels.
One of the most overlooked yet critical aspects we uncovered during discussions was the purchasing experience. Saranest products are not low-cost commodities—they can easily reach thousands of ringgit per transaction. Expecting customers to carry such amounts in cash was not practical.
For online transactions, we implemented a platform that allows buyers to select their preferred shipping method and payment option, creating a seamless and hassle-free checkout experience. On the backend, the process is fully automated—orders are systematically pushed through to the fulfillment team for efficient shipping without requiring manual steps.
For offline sales, we introduced a POS system provided by the same platform. This allowed Saranest to collect payments in-store or during roadshows, ensuring all transactions are trackable within one integrated system. This consistency simplifies sales management and gives the team the flexibility to operate in multiple locations while maintaining centralized reporting and control.
By creating a unified and flexible payment system, we dramatically accelerated their sales process, improved operational efficiency, and boosted customer confidence.
Designing a Corporate Branding Website, Not Just an Online Store
Instead of treating the website as a simple sales platform, we structured it as a brand-building tool.
