Saranest is a premium bird’s nest brand from Sarawak. The initial request was a website, but the project also needed a clearer brand direction and a purchasing experience suited to online and in-person sales.
I developed the brand positioning, designed the website and implemented the digital sales experience.
My role: Brand and website strategy, web design and development.
Scope: Brand narrative, visual direction, ecommerce website and connected payment and order management.
The project brought Saranest’s brand story and sales experience into one connected system. The website introduces the products and supports online ordering, while the linked point-of-sale system supports in-store and roadshow purchases with centralised transaction reporting.
A clearer product focus.
The brand needed to be recognised as a bird’s nest specialist rather than a general health-food retailer.
A more relevant audience.
The direction shifted from a primarily tourist audience towards wellness-conscious customers looking for premium products.
Better access beyond the store.
A website would give new customers a place to discover the brand, understand the products and purchase remotely.
We designed a brand-first strategy to position Saranest as a trusted premium bird nest brand, while integrating a strong digital foundation.
I centred the positioning on bird’s nest products and developed a narrative around Saranest’s commitment to purity and quality.
A consistent visual direction carries that positioning through the website and supporting digital materials.
The online store lets customers choose shipping and payment options during checkout. Orders enter a shared management workflow to support fulfilment.
For in-person sales, I introduced the same platform’s point-of-sale system, allowing payments to be recorded in-store or at roadshows.
Connecting these channels gives the team a central view of transactions and supports customers who prefer different ways to purchase.
A useful ecommerce website begins with a clear brand. For Saranest, positioning, product storytelling and connected purchasing work together to create a more coherent customer experience.
