Flos Esto is a Kuching-based institute offering personal development programmes and corporate training. Its website brings the brand story, programme information and enquiry routes together.
I redesigned the logo and personally handled the website design and development, creating a consistent identity across the brand and its digital presence.
My role: Logo redesign, website design and development.
Scope: Logo, website layout, interactive self-reflection, programme presentation and enquiry journeys.
The finished project brings the redesigned logo and website together in one consistent presentation. Visitors can explore the institute, reflect on their own goals, review the training levels and find the appropriate enquiry route.
I redesigned the Flos Esto logo and carried the refreshed identity into the website. The finished site pairs green and red accents with a warm neutral background and expressive typography, giving the brand a recognisable digital presence.
The homepage invites visitors into a short self-reflection before presenting the programme details. This introduces the subject through questions visitors can relate to, rather than asking them to begin with an unfamiliar training framework.
The reflection is clearly presented as a self-reflection, not a diagnosis.
The programme is presented as three distinct levels, with durations, topics and next steps visible together. This structure helps visitors compare the options and understand how the full journey fits together.
Dedicated training and coaching information supports a more informed enquiry.
Individuals exploring personal development and companies seeking team training have different questions. The website provides dedicated routes for both, with programme enquiries for individuals and a corporate proposal request for businesses.
A brand story becomes useful when visitors can connect it to their own needs. This project combines a redesigned logo, a consistent visual identity and clear website journeys to help people explore Flos Esto and take the next step.
