MALAYSIA | E-COMMERCE

Saranest

"Bringing Sarawak's natural bird nest products to your doorstep, Saranest nourishes your wellbeing with every nest."

case study

How Saranest Found
Its True Brand Identity & Built a Strong Digital Presence

Client Background

Saranest is a premium bird nest brand based in Sarawak, Malaysia, specializing in high-quality, naturally processed bird nest products. While they had an exceptional product, their brand message and audience connection were unclear. Initially, they positioned themselves as sellers of bird nest and general healthy Sarawakian products, leading to brand confusion and lack of clear identity.

The Challenge :
A Lack of Brand Focus & Visibility

Saranest was experiencing a branding identity crisis that affected their market presence:

Unclear brand direction

Were they a bird nest specialist or a general health food provider?

Scattered audience

Their marketing efforts lacked focus, making it difficult to attract the right customers.

Low visibility

Due to their remote location, they struggled with exposure. Since it was not a place tourists would naturally visit, attracting new customers required intentional digital efforts.

No official website

Without an online presence, potential customers had nowhere to learn about the brand, its process, or its products.

The Solution :
A Corporate Branding Website with Audience-Focused Content

Rather than just creating a standard eCommerce platform, we built a full-fledged corporate branding website that does more than sell—it tells Saranest’s story, builds trust, and strengthens brand positioning.
  • Shifted the brand focus entirely on bird nest products, rather than a mix of health foods.
  • Crafted a clear and compelling brand narrative, highlighting Saranest’s commitment to purity and quality.
  • Developed a consistent visual identity, ensuring brand recognition across all digital channels.
  • Conducted an in-depth target audience analysis, identifying the people who would truly value Saranest’s premium bird nest and authentic Sarawakian products.
  • Refined messaging to connect with:
    Health-conscious consumers seeking natural wellness solutions.
    Affluent customers willing to invest in high-quality, traditional health products.
    Traditional wellness practitioners who recommend bird nest as part of a holistic health approach.
    Cultural and local produce enthusiasts who appreciate the uniqueness of Sarawak’s traditional food heritage.
  • Positioned Saranest as a premium, trusted brand that brings the best of Sarawak’s natural food to the market, while maintaining bird nest as its signature product.

Instead of treating the website as a simple sales platform, we structured it as a brand-building tool. Key elements included:

  • Brand Story Page – Sharing Saranest’s story, its origins, and the passion behind promoting Sarawak’s cultural richness through food.
  • Process Transparency – A dedicated section showcasing the natural harvesting and production process, reinforcing the brand’s authenticity and quality.
  • Health Benefits Section – Educating consumers on why bird nest and other Sarawakian superfoods are beneficial.
  • Customer Trust Elements – Integrated testimonials, certifications, and FAQs to build credibility.
  •  
  • Created a Google Business Profile to improve local discoverability and enhance online presence.
  • Implemented SEO best practices to drive organic traffic to the website.
  • Designed a mobile-optimized, user-friendly interface, ensuring a seamless experience across all devices.
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To facilitate online purchases, we integrated:

  • A clean, easy-to-navigate product catalog, ensuring customers can browse effortlessly.
  • A secure checkout process, making online purchasing straightforward and convenient.
  • Multiple payment and shipping options, improving customer experience and accessibility.

The Results: A Clear Brand Identity & Increased Online Engagement

By aligning Saranest’s branding and launching their first corporate branding website, we saw significant improvements:

A professional, story-driven brand presence – Saranest is now recognized as a specialist bird nest brand that celebrates Sarawak’s natural produce.
+85% increase in online visibility – With SEO optimization and Google Business integration, more potential customers can now find them.
A structured, official digital platform – Customers now have a trusted space to learn, engage, and shop directly from Saranest.
Higher engagement and trust – The transparent production process and educational content strengthened customer confidence.
A seamless online shopping experience – Enabling customers nationwide to conveniently purchase Saranest’s premium bird nest and other local Sarawakian superfoods.

I had the pleasure of working with Fion on the redesign of my website, and I couldn’t be happier with the results. From the initial consultation to the final launch, Fion demonstrated exceptional creativity, technical expertise, and a keen eye for detail. She is not only understood my vision but also enhanced it with innovative ideas and solutions. Their ability to translate my ideas into a visually stunning and user-friendly website was truly impressive.
Heidi Hiew
Founder of Saranest | Malaysia

Final Thoughts & Call to Action

Saranest’s journey proves that a brand is more than just its products—it’s the story, trust, and visibility behind it. A well-crafted corporate branding website doesn’t just sell—it builds credibility and long-term customer relationships.

Kickstart With Branding

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