MALAYSIA | E-COMMERCE
case study
Saranest is a premium bird nest brand based in Sarawak, Malaysia, specializing in high-quality, naturally processed bird nest products. While they had an exceptional product, their brand message and audience connection were unclear. Initially, they positioned themselves as sellers of bird nest and general healthy Sarawakian products, leading to brand confusion and lack of clear identity.
Saranest was experiencing a branding identity crisis that affected their market presence:
Were they a bird nest specialist or a general health food provider?
Their marketing efforts lacked focus, making it difficult to attract the right customers.
Due to their remote location, they struggled with exposure. Since it was not a place tourists would naturally visit, attracting new customers required intentional digital efforts.
Without an online presence, potential customers had nowhere to learn about the brand, its process, or its products.
Instead of treating the website as a simple sales platform, we structured it as a brand-building tool. Key elements included:
To facilitate online purchases, we integrated:
By aligning Saranest’s branding and launching their first corporate branding website, we saw significant improvements:
✅ A professional, story-driven brand presence – Saranest is now recognized as a specialist bird nest brand that celebrates Sarawak’s natural produce.
✅ +85% increase in online visibility – With SEO optimization and Google Business integration, more potential customers can now find them.
✅ A structured, official digital platform – Customers now have a trusted space to learn, engage, and shop directly from Saranest.
✅ Higher engagement and trust – The transparent production process and educational content strengthened customer confidence.
✅ A seamless online shopping experience – Enabling customers nationwide to conveniently purchase Saranest’s premium bird nest and other local Sarawakian superfoods.
Saranest’s journey proves that a brand is more than just its products—it’s the story, trust, and visibility behind it. A well-crafted corporate branding website doesn’t just sell—it builds credibility and long-term customer relationships.
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