Melanie has chosen to launch her own indoor plant business, fulfilling her father’s lifelong ambition. All the plants she’s ever cared for have flourished under her watchful eye because of the kind loving care she gives them. We came up with a minimalistic logo concept that reflected her charm and reflected her desire to make it possible for everyone to have plants in their homes.
Few months later, we were pleased to hear from her that our efforts had paid off and that our brand strategy had allowed her to differentiate herself from the competition. She is running the company single-handedly, and having a distinct brand identity has helped her customers recognise the business rather than her personally.